Why This Work Exists...

I help sports industry executives sustain high-quality performance under sustained pressure — without degradation in judgement, energy, or leadership presence.

Earlier in my career, a life-threatening injury as an aspiring professional action sports athlete ended my competitive path abruptly. That experience shaped a core belief that still defines my work today:

Performance is meaningless if it isn’t sustainable.

This work exists to support leaders operating in environments where pressure is constant, decisions are public, and responsibility doesn’t pause between fixtures or quarters.

Not by doing more —
but by building systems that protect clarity, energy, and decision quality when it matters most.

This is performance engineering, not intensity.

How I Operate...

I design and deliver performance architecture proven in elite sport and senior leadership environments.

Everything is built for real-world conditions:travel, competition cycles, boardrooms, incomplete information, and sustained accountability.

Core methods include:
→ Applied performance psychology and cognitive tools for decision quality under pressure
→ Personalised biomarker and DNA testing to individualise energy, training, and recovery
→ Strength, conditioning, and recovery systems adapted for executive roles
→ Nutrition strategies that work within unpredictable schedules
→ Leadership and influence frameworks proven in elite sport
→ Practical systems that translate insight into consistent execution

This is not motivation.

It is not theory.

It is not wellness.

It is performance engineering for environments where mistakes are costly.

Engagement Structure...

Work typically follows a defined pathway:

1) Performance profiling to assess current capacity, constraints, and pressure points

2) Strategic review to determine fit and define outcomes

3) Targeted education or intervention where appropriate

4) Structured performance program for sustained execution

5) Ongoing consultancy for leaders requiring long-term support under pressure

Every engagement is outcome-driven and contextual.

Who I Work With...

I work with C-suite leaders, General Managers, Sporting Directors, Directors of Sport, and equivalent senior roles operating under sustained pressure.

Over 20+ years, I’ve worked inside Olympic programs, world championship environments, professional sport, and senior leadership settings.

Across all of them, the pattern is consistent:

Performance degrades not because leaders lack ambition —
but because energy, recovery, and decision-making systems quietly erode.

This work exists to stop that.